L’Oreal Paris Preference permanent hair dye, optimal grey hair coverage, natural-looking hair colour result, cool blondes hair dye 7.1 Iceland Ash Blonde
LUMINOUS COOL BLONDES FULL OF REFLECTS
The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour.
Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and sophisticated colour.
SHADE 7.1 ICELAND
Shade 7.1 was inspired by Iceland. This luminous blonde, enriched with ashy reflects as cool as the magnificent icebergs of the Blue Lagoon, is beautiful on every skin tone.
ANTI-BRASSINESS PURPLE MASK
A nourishing mask enriched with purple dyes that neutralise yellow undertones week afterweek. Apply the mask to keep your blonde cool for up to 6 weeks.*
*based on 3 applications of Anti-Brassiness Purple Hair Mask
How to use
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.
1241743 – Colourant Gel: Aqua / Water, Alcohol Denat., PEG-4 Rapeseedamide, Glyceryl Laurylether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Poloxamer 338, Oleyl Alcohol, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, 2-Amino-3-Hydroxypyridine, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) HCL, Thioglycerin, Toluene-2,5-Diamine, Ammonium Thiolactate, 2-Methylresorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C253376/1) 1190015 – Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202321/1) 1241645 A – Anti-Brassiness Purple Mask: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, CI 60730 / Acid Violet 43, CI 45100 / Acid Red 52, Phenoxyethanol, Trideceth-6, Limonene, Benzoic Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Geraniol, Potassium Hydroxide, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum /Fragrance (F.I.L. C252276/1) 1200282 – Shine Oil: Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234137/1)